Apr 28, 2022
The New Normal will be Never Normal, VUCA is our kryptonite, and adaptability will be our superpower. Our future isn’t just about digital transformation and how digital you are but how you are digital, says this episode’s guest Greg Verdino.
There is a whole generation of new workers who are embracing Web3 as a model. It's almost like gig workers on steroids, where they are building their own day job across 5 or 6 or 10 Web3 projects. Some are working for cash, others for crypto and tokens. To what extent will there be an ecosystem of workers rather than employees in a company?
To grow and thrive, we (business and people) need to address not just digital but economic, social, cultural, environmental, political, and even biological disruptions. Greg shares what he believes is the real goal for any business transformation, why adaptability will be our superpower, his playbook for change: The Adapt Manifesto, and what he believes will be the next Never Normal disruption.
Greg is a founder of
The Alpha Collective, a premium community that helps executives
unlock the value and opportunities in the business of Web3–the next
iteration of the internet and the next disruptive driver of
business transformation. He is also a partner in VERDINO, a consultancy that helps technology companies
engage buyers and drive demand through powerful brand stories and
compelling content marketing.