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Has the SHIFT hit your plans? Hosted by Ira S Wolfe, The Geeks, Geezers and Googlization Podcast interviews global thought leaders to help make sense of this new world of unknown unknowns and adapt effectively to the new waves of normal. We talk about the convergence of the wired, tired, and technology and its impact on the future of work, jobs, careers, business, and HR.

Feb 24, 2021

Shhh! Your company culture is speaking. What is it saying? Who is listening? What are they hearing? Is your messaging aligned with the vision of executives working behind their closed doors? Your company culture exists whether you design it or not. Company brand matters. Company culture matters. Aligning the two matters more. How do you get your workforce to walk the talk?

To achieve greatness, Al Cini, Managing Partner of BCAT Partners, believes every team and organization has an ideal role that embodies the culture and brand, its vision, values, and best self.  If your company could talk, what words would it use to describe itself, the role model that does its best work on its best day, keeping all its promises and achieving all its goals? Tune in to hear what Al has to share.